There are indeed a lot of reasons why Web videos are incorporated in a marketing campaign. First, more than 100 million users watch an online video on a daily basis. Second, 80% of people who have watched a video ad tend to remember it. Third, 64% of people are most likely to buy something after watching an online video of an Internet-based retail store. And most importantly, it you incorporate a video on an email, click-through rates will jump 2-3 times.
5 Elements Of Efficient Video Marketing
Story – Regardless of whether you are selling various services and products or perhaps creating awareness for your brand, the story of the video will matter most. Basically, it must be appealing and should communicate your message very well. Furthermore, it must be very engaging so that your goals for the video will be achieved. In fact, experts highly emphasized that it is better to focus on the bigger story rather than in just selling something. A bigger story will allow your brand to connect on an emotional level with your market. Be reminded that emotions are very critical to the decision-making process of any client.
Length – You must keep your video short and direct to the point. Be aware that most Internet users have short attention span. With such, shorter videos tend to encourage clients to watch them from start to finish. Bear in mind that length will not just indicate engagement but shareability as well.
Nuts & Bolts – After getting the attention of your clients, make sure that this will be converted to sales. Consider adding gates to your videos so that you can capture emails. Videos can be very effective when it comes to moving both products and services if you employ them for lead generation.
Performance – Each marketing campaign is indeed a learning experience. Also, it is a valuable tool for change in your business. If you add marketing automation took with your online videos, you will be able to discover what your viewers liked most regarding your content. Most importantly, you will know what else might be missing or perhaps what must be included to gain more viewers that can be converted to sales.
Support – There are experts who can help you in creating an excellent corporate video. Know that a video production team specializes in creating online marketing videos that can do more for your bottom line and venture. With that said, it is indeed a wise idea to hire one today.
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