Businesses can still take an upturn even when the economy is on a declining trend. Marketing your business aptly is the key to getting good results when others are hitting hard times. As a business owner, what you need are new and innovative ways to bring attention to your business instead of dwelling on the old, classic ways to turn clients in. Below are five of the best ways to market your business during the challenging and tough economic times. Use these to pump up your market shares and see your business take the turnaround.
Tip #1. Increase your network by going personal to your potential clients.
Approach people, start small talks and follow up with new acquaintances. Networking is the most effective way to let people know more about you and what you’re currently up to. Take note of the things you might have missed in the past and find new ones to make personal appearances and to meet different people. Update your business cards, flyers and prepare your brochures so that you won’t miss the chance. Remember that you have to be more visible and make your presence known multiple times. Most people do not make a buying decision instantly, unless necessary, so better find new ways to get in front of people more frequently.
Tip #2. Reevaluate what you do instead of approaching people in the same manner.
Pay attention to the brochures or business cards you’ve always had if they look a lot like everyone else is handing over to clients. Be innovative and creative at the same time. Make some changes from time to time. Sometimes, it’s better to veer away from the usual thing. For example, instead of sending emails, try creating content in audio and video format. Instead of giving away business cards and flyers, present a demonstration of your products or services to give instant information and brand awareness.
Tip #3. Make a research.
The industry you’re in may have a tough competition so it’s best to partner with other professionals and develop new package offerings of products and services you offer. For example, you have a skin care line and your potential partner has a stress reduction program. Together you offer a “look better and live longer” package at special pricing. This will not only cut your operating expenses but will also expand your network.
Tip #4. Organize an invitational event to help you increase you expose the products and services you offer.
Make a reservation at a hotel ballroom or restaurant and invite several business owners that compliment but don’t compete with your business venture. This is a great opportunity to mount live demonstrations and share valuable information. Set this monthly or quarterly so that participants will have something to look forward to.
Tip #5. Lastly, build your reputation as the professional in your field.
Penetrate the publishing companies and distribute articles that you yourself have written. If possible, grab the opportunity to get on public television and public radio and do a regular show for the community. Join social media groups and syndicate your brand to everyone. This helps you to widen your reach and increase your frequency of exposure.